Founded in 2010, Pitusa (pronounced Pi-tu-sa) was established with the goal of providing high quality, comfortable and affordable beachwear to women across the world. The brand focus is to continuously create clothing that empowers women, while offering a lighthearted aesthetic, transitioning easily from beach to street.
Pitusa draws it's inspiration from the beauty that every woman has to offer from all the cultures of the world. Our garments are made from the finest Peruvian cottons, using a vibrant color palette and our signature Inca trim.
Pitusa employs women owned ateliers, based in Peru, who have been working with cotton for generations. The cotton is handpicked, woven, and dyed under ethical and fair trade working conditions.
Pitusa, funny little girl in Spanish, is designer and founder Clara Lago’s childhood nickname. Clara is an eighties baby born in Washington, D.C. to an English mother and Spanish father. At age eight, she moved to London, which inspired her bohemian tastes and showed her the importance of expressing herself through fashion. After coming to Miami for university, she set out to design comfortable and affordable clothing that could be worn every day in the sunshine. Clara did not dream of becoming a designer; she simply wanted to create a line of high quality beachwear she felt the market lacked. And just like that, Pitusa was born.
Clara and her tight-knit team, headquartered in Miami, works tirelessly to provide the best quality products and first-rate customer service. PITUSA is committed to deliver comfort and happiness through their designs.